Social media interventions are an essential part of any B2B SEO intervention. However, before embarking on any social media intervention, it is important to consider several factors. It is important to note that there is no ‘one size fits all’ kind of campaign when it comes to B2B social media strategy as each company is different. Therefore, it is important to create your strategy and have it in place before you embark on this journey. With someone like Andyalagappan.com by your side, you can easily create your own social media marketing strategy, based on your current marketing plans and objectives, which is definitely tailor made to suit your needs.
Creating a successful tailor made social media marketing strategy for your B2B website requires considering the following factors.
- Identifying the appropriate social media websites that would best boost your business presence in this realm. While the usual and ubiquitous sites include those like Facebook, Google+, LinkedIn and Twitter, it is needless to say that there are several others, which might benefit you more. Moreover, given the current growth of social media networking, several new sites are being introduced, which should be considered for creating a successful strategy.
- When identifying social media networks, it is important to consider the networks that provide you the maximum target audience based on your needs. It is important to allocate more time towards building your profile in these networks as opposed to spreading your time and resources over all networks in general. This is where Andyalagappan.com comes into action, where we can help identify these specific networks that maximize your web presence.
- Defining your social media content strategy is the second factor that you should plan for before embarking on a social media marketing campaign. High quality content, which keeps your target audience engaged and your profile active, is absolutely essential for a successful social media marketing venture. Not only will good content help ensure that your current audience stays riveted but also ensures that you help find newer audience. Content ideally can be in the form of blog posts, articles, press releases, ebooks, white papers and the like, basically in tune with your industry.
To illustrate the nature of the above points, let us consider the social media marketing strategy of a software company. Given the nature of the company, we can safely state that guides, both written documents as well as televised documentaries, are great ways to promote the company and its products on social media websites. In addition, any content created by the company’s PR department can also be used for promoting the company on social media websites.
It is important to note that promotion and schedule of content should ideally be determined after the content is created.